In 1995, the pastor Bob Moorehead wrote the speech “Words Apply Spoken” for one of his liturgies. Shortly after the performance, it began its online journey. Two years later, heartbroken by the loss of his wife, cynical comedian George Carlin published it in his blog, but under the title "The Paradox of Our Time". Although Mr. Carlin repeatedly denies the authorship of the poem, "The Paradox of Our Time" was shared over 60,000,000 times, and quotes from it were used in the speech of hundreds of public speakers, politicians, journalists, celebrities, including the Dalai Lama. A whole generation born between 1980 and 2000 grew up with it, translated it into all possible languages, repeating as a mantra that:
„Life is not measured by the number of breaths we take, but by the moments that take our breath away.”
From marketing point of view, the above described case is an example of proper applying on valuable content. It has nothing to do with Key Words, or any influencer videos or photos, nor with all new buzz-words, but with the power of speech and its impact to the audience. In more than 70% of the cases, the popularity of a product depends of whether its message will tell you with words or pictures a beautiful story. Whether it will cause hunger or thirst in you, or will make you cry, make you fall in love, hate, laugh, or be angry. In short, it will excite you to remember the promoted product or service when you make your choice for purchase.